How to Capitalize on the Value of Your Brand
Note: this appeared in the Puget Sound Business Journal on July 17, 2011 A company’s brand is oftentimes an underprized asset. Brand gets co
Creating an Enduring Brand: Strategy & Stakeholders Rule the Day
Last week, the Seattle Public Library got into a bit of a public bind about whether or not to rebrand the library system, create a new...
Surviving Feedback: Don't Toss Your Baggage
About seven years ago, I had the opportunity to participate in an intensive leadership development program. After going to many different...
Defining Your Personal Brand: Doing Business with Purpose, On Purpose
How many times have you heard— “Define your brand or someone else will?" Just like the corporate brand that does not clearly and...